PR & Communications Apprentice at Liz Lean PR


Apprenticeship summary

  • Closing Date

    12 June 2022

    Annual wage 

    £14,700.00 - £17,850.00 

  • Working week

    9am to 5.30pm, Monday to Friday, 1-hour for lunch.

    Total hours per week: 37.50

  • Expected duration

    18 months

  • Possible start date

    04 Jul 2022

  • Date posted

    5 days ago

  • Distance

    2.9 miles

  • Apprenticeship level

    Level 4 (Higher national Certificate)

  • Reference number


  • Positions

    1 available

As a non-sector specific agency, working at Liz Lean PR means that no two days are the same – and our work is as diverse as our client list, encompassing reputation management, stakeholder relations, mergers & acquisitions communications, and crisis communications.

High levels of empathy, an appreciation of wellness in the workplace, and pride in the quality of your work are all qualities which will suit our team culture. 

We believe that a great team culture is at the heart of our success. Our unparalleled beachside office location in Sandbanks has to be one of the best places to work in Dorset – and with multiple benefits such as lunchtime paddle boarding, office dog, wellness practices, regular fun team activities, and flexible working (after qualifying period), there’s no better place to start your PR & Communications journey.

PR activities.

The PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role:

  • Writing – Writing for business communications, communicating effectively with PR clients, writing for the media (this could include articles, news releases, blogs, and case studies)
  • Social media – Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign. Using social media in a strategic and effective way for companies and brands
  • Media liaison – Understanding how the media operates, dealing with day-to-day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (i.e. journalists), creating media lists, monitoring press clippings, sending/receiving press selection products
  • Deliver PR campaigns – Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation
  • Evaluate PR campaigns – Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
  • Presentation – Planning, structuring and delivering presentations internally and externally
  • Research & data analysis – Conducting research for the team and/or clients and reporting key details; preparing evaluation reports for clients on a timely basis
  • Events – Planning, organising and co-coordinating events, meeting the objectives of the brief
  • Budgets – taking charge of small finance processes related to PR campaigns

Workload management.

The PR apprentice will also be required to demonstrate workload management by undertaking the following activities:

  • Time management - Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met
  • Diary management – Ensuring email/online diaries are kept up to date
  • Meetings – Arranging internal and external meetings, ensuring rooms are suitable and attendees needs are catered for
  • Career development - Taking responsibility for personal learning and professional development

Working with people.

The PR apprentice will also be required to demonstrate the following in their ability to work with people:

  • Professional relationships – Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication
  • Communicating with supervisors/mentors - Ensuring they are aware of work in progress and are briefed when any problems arise
  • Team building - Working with teams to achieve goals and promote a motivated work environment
  • Networking - Building a professional network of other PR professionals whilst maintaining a professional image

Quality standards:

  • Produce high quality work with excellent attention to detail
  • Maintain a positive company and personal image 
  • You may be required to work flexible hours to meet the needs of clients

Requirements and prospects

Desired skills

  • Excellent written and verbal communication skills
  • Effective communicator at all levels
  • Skilled in Microsoft Office packages and experienced in social media
  • Organised and good time management – you can juggle different activities, understanding what needs to be prioritised, and will flag if deadlines won’t be met
  • Diligent – you consistently ensure that you review your pieces of work and pay strong attention to detail even when things are busy
  • Complementary skills in related creative areas a bonus – such as graphic design, websites, emerging tech

Personal qualities

  • Genuine interest in public relations, communications or marketing
  • Motivated and committed
  • Flexible and willing to learn
  • A proactive ‘self-starter’ – someone who takes the initiative to volunteer for tasks, is energetic in making the most of the opportunity, and offers ideas at meetings
  • Creative and unafraid to challenge the status quo
  • A strong interest in current affairs

Desired qualifications

  • GCSE Grades 9-4 (A*- C) or equivalent in English Language and maths
  • Minimum of 3 A Levels or equivalent is preferred
  • Graduates must have studied a degree which is completely different to PR, Communications, Journalism or Advertising degrees

Future prospects

The potential career path of a successful applicant will form part of discussions during the apprenticeship - future employment opportunities within Liz Lean PR may be available on completion.

Things to consider

Staff Benefits: 

  • Hybrid working
  • Subsidised Parking
  • Superb beachside location, with paddleboards for your use
  • Office dog for fur therapy
  • Wellness Programmes
  • Company Pension

About the employer

Over the last 24 years, Liz Lean PR has cemented its position as one of the most successful PR and communications agencies on the South Coast. We’re as well-known for our superb team culture as we are for our impressive client list. From dynamic challenger brands to well-loved heritage names such as Hall & Woodhouse, we attract strong, ethical businesses who care as much about their clients as we do - including one of the world’s top ten amusement parks, Paultons Park.

We also develop intelligence to help businesses understand the needs of young people and successfully integrate them into the future of their organisations, through our Youth Insight service.

Liz Lean PR are finalists again for PRCA Workplace Champions.


Liz Lean Public Relations Ltd

About disability confident



Banks Road


BH13 7QB


Training provider


Applications for this apprenticeship are being processed by PUBLIC RELATIONS COMMUNICATIONS ASSOCIATION LIMITED


Jeneva Hutchinson

Higher (Level 4) Public Relations Assistant Higher Apprenticeship Standard:

  • As a Public Relations and Communications Apprentice, you will follow a Level 4 Public Relations Assistant apprenticeship standard, which is a nationally recognised qualification route. This will involve “on the job” training, visits from an Assessor to the workplace, an internal Mentor to provide ongoing guidance, online learning and creating a portfolio of evidence
  • The apprentice will be working towards an End-Point Assessment (EPA) which will determine if he/she has the knowledge, skills, and behaviours listed in the PR & Communications Assistant Standard
  • You will develop a wide understanding of Public Relations and the impact it has on businesses
  • The apprentice must follow company and training provider procedures at all times

Apprenticeship standard

Public relations and communications assistant
Level 4 (Higher national Certificate)

Apply now

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