PR & Communications Apprenticeship at Aro PR & Marketing


Apprenticeship summary

  • Closing Date

    30th May 2022

    Annual wage


  • Working week

    9am – 5pm, Monday to Friday

    Total hours per week: 37.50

  • Expected duration

    18 months

  • Possible start date

    31 May 2022

  • Date posted

    06 May 2022

  • Distance

    0.2 miles

  • Apprenticeship level

    Level 4 (Higher national Certificate)

  • Reference number


  • Positions

    1 available

PR activities

The PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role.

  • Writing: Writing for business communications, communicating effectively with PR clients, writing for the media (including articles, news releases, blogs, and case studies)
  • Social media: Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign. Using social media in a strategic and effective way for companies and brands. You will also be involved in paid media campaigns.
  • Media liaison: Understanding how the media operates, dealing with day-to-day inquiries from the media, pitching stories and/or products to the media, building relationships with editors and journalists, creating media lists, monitoring press clippings
  • Deliver communications campaigns: Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation
  • Evaluate the campaigns: Monitoring and evaluating the effectiveness of campaigns and measuring their impact
  • Research & data analysis: Conducting research for the team and/or clients and reporting key details
  • Presentation: Planning, structuring and delivering presentations internally & externally
  • Events: Planning, organising and co-coordinating events, meeting the objectives of the brief.
  • Budgets: taking charge of small finance processes related to PR and marketing campaigns, internally and externally.

Workload management

The PR apprentice will also be required to demonstrate workload management by undertaking the following activities.

  • Time management: Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met. Ensuring email/online diaries are kept up to date
  • Meetings: Arranging internal and external meetings, ensuring rooms are suitable and attendees needs are catered for
  • Career development: Taking responsibility for personal learning and professional development

Working with people

The PR apprentice will also be required to demonstrate the following in their ability to work with people.

  • Professional relationships: Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication. Ensuring supervisors and coaches are aware of work-in-progress and are briefed when any problems arise. Working with teams to achieve goals and promote a motivating work environment.
  • Networking: Building a professional network of other PR professionals whilst maintaining a positive company and personal image 

Requirements and prospects

Desired skills

  • Excellent written and verbal communication skills
  • Effective communicator at all levels
  • Skilled in Microsoft Office packages and experienced in social media
  • Organised and good time management: you can juggle different activities, understanding what needs to be prioritised, and will flag if deadlines won’t be met
  • Attention to detail: you consistently ensure that you review your pieces of work and submit to a good standard even when things are busy.

Personal qualities

  • Genuine interest in public relations, communications or marketing
  • Motivated and committed
  • A strong team player
  • Flexible and willing to learn
  • A proactive ‘self-starter’: someone who takes the initiative to volunteer for tasks, is energetic in making the most of the opportunity, and offers ideas at meetings
  • Creative
  • A strong media interest
  • A good problem solver
  • Proven organisation skills
  • Diligence: be committed to producing the highest quality of work and caring about the outcome

Desired qualifications

  • GCSE Grades 9-4 (A*- C) or equivalent in English Language and maths
  • Minimum of 3 A Levels or equivalent is preferred
  • Graduate applicants must have studied a degree outside the realms of PR, Communications, Journalism or Advertising

Future prospects

The potential career path of a successful applicant will form part of discussions during the apprenticeship - future employment opportunities within Aro PR and Marketing may be available on completion.

Things to consider

  • You may be required to work flexible hours to meet the needs of clients
  • The role is based full-time at the office

Benefits offered:

  • 28 days annual leave including bank holidays
  • Company pension
  • Bonus scheme

About the employer

Aro PR and Marketing is an award-winning agency which celebrated its 10th birthday last year! We specialise in raising the profile of advanced engineering and scientific companies through fully integrated communications.

Our clients have one thing in common – they’re small to medium-sized businesses doing very clever engineering or science but need help to effectively communicate their impact. Our award-winning clients operate across the automotive, aerospace, composites, marine, science, and energy markets.

We’re a small but mighty team, consisting of a mix of employees and associates from a range of backgrounds across the marketing communications mix, and B2C and B2B markets. The apprentice will become a key member of the team and will have the opportunity to work on a wide range of campaigns with some really interesting clients.


ARO P R & Marketing



Fore Street


PL21 9AE


Training provider


Applications for this apprenticeship are being processed by PUBLIC RELATIONS COMMUNICATIONS ASSOCIATION LIMITED


Jeneva Hutchinson

  • You will develop a wide understanding of Public Relations and the impact it has on businesses
  • As a Public Relations and Communications Apprentice, you will follow a Level 4 Public Relations Assistant apprenticeship standard, which is a nationally recognised qualification route with a Diploma.
  • This will involve “on the job” training, virtual visits from an Apprenticeship Coach, an internal line manager to provide ongoing guidance, online learning and creating a portfolio of evidence
  • Functional skills in maths and English if required
  • The apprentice will be working towards an End-Point Assessment (EPA) which will determine if he/she has the knowledge, skills, and behaviours listed in the PR & Communications Assistant Standard
  • The apprentice must follow company and training provider procedures at all times

Apprenticeship standard

Public relations and communications assistant
Level 4 (Higher national Certificate)

Apply now

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