PR & Communications Apprentice at Agility PR Ltd

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19 Dec 2021

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Role Summary:

This is a fantastic opportunity in a boutique B2B Tech PR agency. It would suit a self-starter with strong communication skills who is interested in technology, is inquisitive about underlying market drivers, and can demonstrate creative thinking and strong writing skills.

 

Contract: Full time

Working week: Monday to Friday, 09:00 to 17:30. Total hours per week: 37.50

Expected duration: 18 months
Possible start date: 4 Jan 2022

Apprenticeship Level: Higher Level 4 (Higher national Certificate)

Positions: 1 available

Location: Hertford, Hertfordshire

Closing date for applications: 1 January 2022

Recruitment: This employer is hiring on a rolling basis. The vacancy will be closed once the right candidate is found.

Annual wage: £19,000.00

About Resident Advisor:

Agility PR works on a range of fintech, iGaming, automotive tech, and physical security technology clients. The business is embarking on a programme of expansion in the wake of the pandemic so it’s an exciting time to join… we’ve just taken on some great new iGaming clients and are shaping and growing the team accordingly.

 

This apprentice role will best suit somebody who wants to be challenged and learn from a small, senior and specialist team. We don’t do templates, mail outs, off-the-peg PR. Everything is customised to our client’s needs, so the environment is dynamic, creative and flexible.

 

The role will include drafting press releases and blog posts, supporting clients’ social media marketing presence, carrying out research on market dynamics and competitor analysis as well as liaising with journalists and supporting market research-led thought leadership campaigns. 

 

Responsibilities:

The PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role.

  • Writing: Writing for business communications, communicating effectively with PR clients, writing for the media (including articles, news releases, blogs, and case studies)
  • Social media: Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign. Using social media in a strategic and effective way for companies and brands
  • Media liaison: Understanding how the media operates, dealing with day to day inquiries from the media, pitching stories and/or feature article ideas to the media, building relationships with the media (i.e. journalists), researching and creating media lists, award opportunity lists, monitoring and collating media coverage reports, and researching market dynamics.
  • Deliver PR campaigns: Supporting the team in creating new campaigns, working to deliver a strategy for a client as well as assisting Agility PR with its own external communications activity.
  • Evaluate PR campaigns: Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
  • Research & data analysis: Conducting research for the team and/or clients and reporting key details
  • Presentation: Planning, structuring and delivering presentations internally & externally
  • Events: Planning, organising and coordinating events, meeting the objectives of the brief.
  • Budgets: taking charge of small finance processes related to PR campaigns

Workload management

  • The PR apprentice will also be required to demonstrate workload management by undertaking the following activities:
  • Time management: Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met. Ensuring email/online diaries are kept up to date, adding activity to activity reports where necessary
  • Meetings: Arranging internal and external meetings, as well as Teams and Zoom meetings
  • Career development: Taking responsibility for personal learning and professional development.

Working with people
The PR apprentice will also be required to demonstrate the following in their ability to work with people:

  • Professional relationships: Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication. Ensuring supervisors and coaches are aware of work-in-progress and are briefed when any problems arise. Working with teams to achieve goals and promote a motivated work environment.
  • Networking: Building a professional network of other PR professionals whilst maintaining a positive company and personal image and dressing appropriately for client meetings.

 

Requirements and prospects:

Desired skills

  • Excellent written and verbal communication skills
  • Effective communicator at all levels
  • Skilled in Microsoft Office packages
  • Some understanding and experience using Mailchimp, SurveyMonkey, LinkedIn, Twitter, design packages like InDesign and Adobe are also useful.
  • Organised and good time management: you can juggle different activities, understanding what needs to be prioritised, and will flag if deadlines won’t be met
  • Attention to detail: you consistently ensure that you review your pieces of work and submit to a good standard even when things are busy.

Personal qualities

  • Genuine interest in public relations, communications and technology
  • Enquiring mind – an interest in probing the story behind the story
  • Motivated and committed
  • Flexible and willing to learn
  • A proactive ‘self-starter’: someone who takes the initiative to volunteer for tasks, is energetic in making the most of the opportunity, and offers constructive and realistic ideas at meetings
  • Creative
  • A strong media interest

Desired qualifications

·       GCSEs at grades A*-C/9-4 (or equivalent) in English Language and maths.

·       3 A Levels (or equivalent) is preferred.

·       Graduates must have studied a degree which is completely different to PR, Communications, Journalism or Advertising degrees (or equivalent).

 

Employee benefits:

Future prospects

The potential career path of a successful applicant will form part of discussions during the apprenticeship - future employment opportunities within Liberty PR may be available on completion.

Things to consider

Benefits offered:

  • Free PRCA Membership
  • 23 days annual leave
  • Flexible Schedule based around concept of working (either from home or the office 3.5 days per week)
  • Casual Dress (except when going into face to face client meetings)
  • Gym Membership
  • Company Pension

*You may be required to work flexible hours to meet the needs of clients*

About the employer

Agility PR is an ambitious boutique B2B Technology-focused agency with growing client base of start-ups, scale ups and more established technology firms – all of whom appreciate our brand of PR which focuses on differentiating them through strong thought leadership content creation – often led by in-depth consumer or B2B market research studies.

 

Based in a building owned by Agility PR’s managing director in Hertford just 30 miles from London and a short walk from Hertford North station which is less than 30 minutes by train from Finsbury Park, you will be joining a small, results-orientated team with a strong focus on building long-term relationships with all our clients. Average length of retention of clients is over 5 years. You will be joining a business which is built to be highly resilient and yet geared for strong growth over the long-term.

 

Employer

Agility PR Ltd

Website: https://agilitypr.co.uk/about-us/

Facebook: @Agility PR

LinkedIn: @Agility PR

Twitter: @milesagilitypr

 

Address

Unit 1

Agility House

37-39 Cowbridge

Hertford

SG14 1PN

 

Training

Training provider

PUBLIC RELATIONS COMMUNICATIONS ASSOCIATION LIMITED

Applications for this apprenticeship are being processed by PUBLIC RELATIONS COMMUNICATIONS ASSOCIATION LIMITED

Contact

Stephanie Umebuani stephanie.umebuani@prca.org.uk

As a Public Relations and Communications Apprentice, you will follow a Level 4 Public Relations and Communications Assistant apprenticeship standard, which is a nationally recognised qualification route.

·       This will involve “on the job” training, visits from an Assessor to the workplace, an internal Mentor to provide ongoing guidance, online learning and creating a portfolio of evidence

·       Functional Skills in maths and English if required

·       The apprentice will be working towards an End-Point Assessment (EPA) which will determine if he/she has the knowledge, skills, and behaviours listed in the PR & Communications Assistant Standard

·       You will develop a wide understanding of Public Relations and the impact it has on businesses

·       The apprentice must follow company and training provider procedures at all times

Apprenticeship standard

Public relations and communications assistant
Level 4 (Higher national Certificate)

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