PR & Communications Apprentice at Liberty PR Ltd

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6 Dec 2021


Role Summary:

The role would suit someone who is looking to begin their career in PR in a varied role where they can gain experience across a range of PR disciplines. You will be part of a supportive and close-knit team. You will need a good knowledge of the media and social media, plus creative flair and unwavering attention to detail.


Contract: Full time

Working week: Monday to Friday, 09:00 to 17:30. Total hours per week: 37.50

Expected duration: 18 months
Possible start date: 10 January 2022

Apprenticeship Level: Higher Level 4 (Higher national Certificate)

Positions: 1 available

Location: Market Harborough, Leicestershire

Closing date for applications: 1 January 2022

Recruitment: This employer is hiring on a rolling basis. The vacancy will be closed once the right candidate is found.

Annual wage: £15,000.00 - £17,000.00

About Resident Advisor:

The PR Assistant will be required to work across a variety of accounts, supporting the team in delivering integrated campaigns. This will involve research, writing, planning, social media activity, media relations, measurement, reporting and a host of other activities including video and photography projects.


The PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role:

  • Writing – Writing for business communications, communicating effectively with PR clients, writing for the media (this could include articles, news releases, blogs, and case studies)
  • Social media – Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign, using social media in a strategic and effective way for companies and brands
  • Media liaison – Understanding how the media operates, dealing with day-to-day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (journalists), creating media lists, monitoring press clippings, sending/receiving press selection products
  • Deliver PR campaigns – Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation
    • Evaluate PR campaigns – Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
  • Presentation – Planning, structuring, and delivering presentations internally and externally
  • Research and data analysis – Conducting research for the team and/or clients and reporting key details
  • Events – Planning, organising and co-coordinating events, meeting the objectives of the brief
  • Budgets – taking charge of small finance processes related to PR campaigns

Workload management:

The PR apprentice will also be required to demonstrate workload management by undertaking the following activities:

  • Time management – Planning, organising, and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met
  • Diary management – Ensuring email/online diaries are kept up to date
  • Meetings – Arranging internal and external meetings, ensuring rooms are suitable and attendees’ needs are catered for
  • Career development – Taking responsibility for personal learning and professional development

Working with people:

The PR apprentice will also be required to demonstrate the following in their ability to work with people:

  • Professional relationships – Developing professional relationships with colleagues and stakeholders, effective listening, and verbal/written communication
  • Communicating with supervisors/mentors – Ensuring they are aware of work in progress and are briefed when any problems arise
  • Team building – Working with teams to achieve goals and promote a motivated work environment

Quality standards:

  • Follow company and training provider procedures at all times
  • Produce high quality work with attention to detail
  • Maintain a positive company and personal image 
  • You may be required to work flexible hours to meet the needs of clients


Requirements and prospects:

Desired skills

  • Excellent written and verbal communication skills
  • Effective communicator at all levels
  • Skilled in Microsoft Office packages and experienced in social media

Personal qualities

  • Creative
  • Flexible and willing to learn
  • Motivated and committed
  • Strong attention to detail
  • Organised and able to manage own time
  • A ‘self-starter’ – someone who will use their initiative, be energetic and make the most of the opportunity

Desired qualifications

GCSEs at grades A*-C/9-4 (or equivalent) in English Language and maths.

3 A Levels (or equivalent) is preferred.

Graduates must have studied a degree which is completely different to PR, Communications, Journalism or Advertising degrees (or equivalent).

Employee benefits:

Future prospects

The potential career path of a successful applicant will form part of discussions during the apprenticeship - future employment opportunities within Liberty PR may be available on completion.

Things to consider

Company benefits include:

  • Company pension
  • 25 days’ holiday
  • Flexible working opportunities (one day per week WFH for apprentice)

About the employer

Liberty PR is a growing communications agency founded on the ethos of always putting clients first. Specialising in property, construction, and high value purchases, we work with a range of clients based across the country, offering the same exemplary level of service to each. We don’t template solutions. Our approach is always bespoke to the client’s needs.

Liberty PR recently celebrated its third anniversary and even through difficult economic times, we have continued to win new clients and develop new services.



Liberty PR Ltd


Facebook: @LibertyPRUK

Instagram: @libertypruk

LinkedIn: @Liberty PR

Twitter: @LibertyPRUK


39 The Point

Market Harborough

LE16 7QU



Training provider


Applications for this apprenticeship are being processed by PUBLIC RELATIONS COMMUNICATIONS ASSOCIATION LIMITED


Stephanie Umebuani

As a Public Relations and Communications Apprentice, you will follow a Level 4 Public Relations and Communications Assistant apprenticeship standard, which is a nationally recognised qualification route.

·       This will involve “on the job” training, visits from an Assessor to the workplace, an internal Mentor to provide ongoing guidance, online learning and creating a portfolio of evidence

·       Functional Skills in maths and English if required

·       The apprentice will be working towards an End-Point Assessment (EPA) which will determine if he/she has the knowledge, skills, and behaviours listed in the PR & Communications Assistant Standard

·       You will develop a wide understanding of Public Relations and the impact it has on businesses

·       The apprentice must follow company and training provider procedures at all times

Apprenticeship standard

Public relations and communications assistant
Level 4 (Higher national Certificate)


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