Nowadays, digital marketers in the modern-day are expected to be skilled in a variety of digital marketing areas, these include: analytics, copywriting, creative direction, sales, digital media and more. Unless you’re willing to invest a vast amount of time and money in a college or university degree, you will need a more fast and effective way to stay relevant and standout in an everchanging market.
To begin with here are a few ways for you to learn Digital Marketing
1) Enrolling in professional Digital Marketing Courses
One of the best ways to learn all about digital marketing is to simply sign up to digital marketing courses online. A vast majority of these online courses are let by professionals with expertise in that particular industry, part of which includes teaching vital digital marketing skills to students along with practical assignments and hands-on projects. If you really want to stand out from the competition in this industry, then earning an industry accredited digital marketing certification online will certainly help. For instance, the digital marketing specialist program delivered by Simplilearn provides practical courses in order to help and prepare students for the world of digital marketing which prepares students to be industry ready from day one.
2) Learn by following influencers or experts in the industry
The field of digital marketing is an industry where things are always progressing and changing; it is an ever-changing industry where something new develops every day, so therefore it is crucial for you to stay updated on the latest trends. An example of this for instance is Moz announcing Google’s core updates for January 2020, this is a key indicator in seeing how powerful websites are when it comes to the organic search rankings. Google recently has introduced many changes to its algorithm which has a significant impact on SERPs.
Through flowing the leading industry experts and influencers who are proficient in digital marketing it enables you to not only learn the basic fundamentals, but it is also vital in you keeping up to date with the latest changes and trends in digital marketing.
3) Learn by following top marketing videos and blogs
As well as keeping up to date with the industry’s top influencers and experts, keeping up to date with dome of the most respected blogs in digital marketing as well as video channels is also a great way to learn all about online marketing.
From the basics through to the more advanced principles, these popular blogs provide updated information which can help improve your marketing skills. Some popular digital marketing blogs which you should follow are: Moz, Search Engine Journal, Search Engine Land, Neil Patel, and Kissmetrics. If you prefer videos, then some of the best digital marketing YouTube tutorial channels include: Backlinko with Brian Dean, GaryVee and the Digital Nest.
4) Learn the basics through free online courses
There are a variety of websites which provide digital marketing training at no cost. In order to register all, you have to do is sign up on those sites and start learning digital marketing through a variety of courses and programs. These courses will enable you to develop a thorough understanding of key digital marketing principles but also will provide with a certificate upon completion, however, these courses are not as authentic or genuine as professional certificates and therefore have a lower completion rate. Free courses don’t provide any interactive projects, practical hands-on learning or lectures. Though some of these free courses provide a starting platform, if you’re truly serious about learning digital marketing, you should take professional training with a certified online education program. As the old saying goes, you get what you pay for.
What to look for when selecting a digital marketing course
Selecting the right digital marketing course can often be somewhat challenging. With a variety of courses available, it is important to find the right fit.
When making your decision, the practical choice should provide an in-depth teaching of all aspects related to digital marketing. An education program which is well rounded should include the following topics: SEO, content marketing, Paid search, social media marketing and many more. The courses which are of high quality provide students with the opportunity to learn hands on through practical projects and learning from the best experts within the industry.
If you are stuck and need help in making your selection then you’re in luck here are some of the best online digital marketing training courses, these include:
1) Simplilearn’s specialist digital marketing program
This specialist digital marketing masters program provides to get students industry-ready through offering expert training in a wide range of areas. Students on this program receive full access to seven comprehensive courses which cover all aspects of digital marketing.
What you get with Simplilearn’s full stack master’s program
· Seven advanced courses, covering PPC, web analytics, SEO, and content and social media
· Access to over 75+ online classes led live by instructors
· 45+ projects and MimicPro and Mimic Social Simulation
· Monthly mentoring sessions form experts in the industry
· Master’s program certificate from Simplilearn
The masters program comes with an expert-curated learning path, this is a step-by-step plan in order to gain the skillset of a digital marketer who is capable of managing the digital marketing initiatives of their organization.
The learning path of the program begins with the fundamentals of marketing course which provides learners with a general understanding of digital marketing principles. From this student’s then progress along their learning path learning skills in more advanced skills in a variety of digital channels.
The digital marketing course provided by Simplilearn are accredited from the OMCP, and include high-quality videos, projects, quizzes, active expert forums and apps amounting to a total of 200+ hours of e-learning content.
2) Market Motive’s masters in Digital Marketing
Founded in 2007, Market Motive is one of the pioneers in online digital marketing training. The structured curriculum of Market Motive’s is trusted by enterprises and has been licenses by universities worldwide. The masters in digital marketing program provides you with access of more than 250 hours of training on a variety of topics which cover, analytics, SEO, PPC, social, conversion, mobile, email and content marketing.
What’s included in the Market Motive’s Digital Marketing Master’s program:
· 250+ hours of e-learning content;
· Training from Silicon Valley faculty;
· A modern, interdisciplinary approach to training;
· Courses in content, social media, analytics, PPC, conversion, mobile, email marketing, Google Ads and SEO
· Expert forum access: have your questions answered by marketing leaders, like Matt Bailey and Brad Geddes
· 20+ hands-on digital marketing projects
· 100% money back guarantee
The digital marketing courses by Market Motive’s are designed for all skill levels regardless of experience and background.
3) Coursera’s Digital Marketing Specialization
You will earn a certification from Coursera’s Digital Marketing Specialization if you complete seven courses along with a hands-on capstone project. The courses cover a wide variety of areas which include: Analytics, SEO, social media and any more. Each course requires 32 to 40 hours over four weeks to complete.
What’s included in Coursera’s Digital Marketing Specialization
· Marketing analytics for digital marketers, including theory and practical – Digital media and marketing principles and strategies
· Marketing in an analogue world
· Capstone project in association with Grainger industries
Though designed primary for beginners, this program does a great job in introducing novice digital marketers to the world of online marketing. However, with the course’s open availability, plus a lack of guidance, mentorship and access to expert instructors makes his program a challenge for self-learners. Unlike some of the courses on this list, the offering provided by Coursera does not include on-demand support for premium customers.
4) AMA’S Digital Marketing eLearning certificate modules
If you only have an hour to invest, then the American Marketing Association provides a series of Marketing eLearning certificate modules which cover topics of social media marketing, email marketing, analytics, content marketing, online advertising and SEO.
What you get with AMA’S certificate modules
Though designed for individuals who are beginners to digital marketing, these introductory courses provided are not as comprehensive as some of the other course offerings on the AMA’S list. Professional marketers who are interested in the AMA’S Professional Certified Marketer credential will benefit greatly from these modules.
Join the conversation here at Spiela and remember it is never too late to pursue your dream career in this ever growing and changing industry.
4 Feb 2021